Kitsch is pretense. But not all pretense is kitsch. Something else is needed to create the sense of intrusion—the un-wanted hand on the knee. Kitsch is not just pretending; it is asking you to join in the game. In real kitsch, what is being faked cannot be faked. Hence the pretense must be mutual, complicitous, knowing. The opposite of kitsch is not sophistication but innocence. Kitsch art is pretending to express something, and you, in accepting it, are pretending to feel. Kitsch therefore relies on codes and clichés that convert the higher emotions into a pre-digested and trouble-free form—the form that can be most easily pretended. Like processed food, kitsch avoids everything in the organism that asks for moral energy and so passes from junk to crap without an intervening spell of nourishment.
- Kitsch and the Modern Predicament by Roger Scruton, City Journal Winter 1999
